One of the nation’s largest and fastest growing suppliers of discount dancewear has relocated its business to the borough of Forty Fort.

All About Dance, formerly located on Pierce Street in Kingston, has moved its headquarters to the Cross Valley West Professional Building at 180 Welles Street, just off Exit 4 of the Cross Valley Expressway.

All About Dance occupies 25,000 SF that is a mix of retail, showroom, distribution and office space. The company’s Internet/catalog division generates hundreds of daily shipments to customers around the globe using state-of-the-art distribution technology, while the All About Dance retail store offers an unlimited selection of dancewear at 25% off retail prices everyday.

According to the company’s partners – Alice Ellman, Chris Nash, and Joe Ellman – local customers who visit the new location will have access to the company’s great Internet and catalog prices and selection, without incurring any shipping costs.

The Cross Valley West Professional Center is owned by Wilkes-Barre developer Mericle Commercial Real Estate Services. Mericle has renovated the huge former A&P warehouse and office complex into a modern office and industrial center. Mericle has modernized the entire complex and most recently installed new energy efficient industrial lighting and re-painted the warehouse section. The industrial area has just over 200,000 SF for lease.

The building’s office area includes tenants such as Candy’s Place, The Brace Place, Northeast Eye Institute, Valley ENT and numerous other companies and offers suites ranging from 1,000 SF to 20,000 SF.

Mericle Vice President Jim Hilsher, who coordinated the All Abount Dance project, said, “the company is a great example of a home-grown success story. We are thrilled that Alice, Chris and Joe have decided to continue their growth right here in Northeast PA in one of our buildings.”

Ellman said, “we experienced record-breaking growth in 2008, and are committed to the local area for many years to come.” The transaction was brokered by Joseph O’Connor of O’Connor Real Estate.

Mericle Commercial Real Estate Services, founded by Robert Mericle, has provided commercial real estate solutions to companies in Northeastern and North Central Pennsylvania for more than 30 years. Mericle is a developer of investment grade industrial, office, flex, and medical space and ReadyToGo!™ Sites. More than 13,400 people work in the buildings Mericle has developed.

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